193% growth for a heritage label, without diluting the brand

The challenge

Ritte had something most brands would trade a lot for: a small audience that genuinely loved it. What it did not have was a path past them. Paid was flat, the storefront needed a rebuild before any acquisition spend could scale efficiently, and every growth idea on the table risked sanding the character off the thing people liked in the first place.

What we did

We repositioned the brand around the tension it already carried, heritage voice with modern product, and built a new website to hold it. Then we kept extending that site as the range grew rather than treating the launch as the finish line.

We led the launches of the Esprit carbon road bike, the wider carbon component line and the titanium range: seeding ambassadors, shooting the content that carried each one, and lining up press to match. Underneath, we ran all paid media and rebuilt the lifecycle program so the audience the brand was paying to acquire was actually worked.

The outcome

Revenue grew 193%. Conversion on email-captured leads improved 30%. The brand reads the same to the people who already loved it, which was the constraint the whole plan was built around.