Jonathan Miller
Founder
Founded a consumer brand, grew it to seven figures, sold it. Started AvocadoBlvd because every agency he hired as a founder made him do the thinking anyway.
The agency we wished existed when we were the client.
We've built and sold our own consumer brands. We know what drives sales and what is just noise. We act like owners, move fast, and deliver return without burning the budget getting there.
We were the client.
Before this was an agency, it was a brand we built from a garage to seven figures. We hired the agencies. We got the decks, the vanity return figures, and the junior strategist learning our category on our invoice.
Every one of them was excellent at exactly one thing and structurally incapable of telling us whether that one thing was the right thing to be doing. Nobody owned the mix. So we built the team we kept wishing would answer the phone.
/ three rules we don't break
We're defined by what we won't do.
- 01
No vanity metrics.
Incremental revenue, contribution margin, blended return. The numbers that pay payroll.
- 02
No retainers without a plan.
Quarterly roadmap, weekly working sessions, monthly review. If we can't show why, we don't invoice.
- 03
No hiding a bad month.
You hear it from us first, with the number attached and what we're doing about it. That's the whole reason clients stay.
Operators first. Marketers second.
A small senior team. No account hierarchy, no junior strategist writing your roadmap. Each of us has built something, and that's what we bring.
Sam Snow
Account Executive, Video
Runs point across paid, email and video. The person most likely to have already answered your message.
Katie Miller
Account Executive
Email and brand strategy. Scaled Field Co., West-Bourne and Lady and Larder before joining.
Brett Springe
Developer
Ex-Microsoft, full-stack, deep Shopify. When he's not shipping storefronts he's running Springe Farms, which is a real farm.
Kevin Krieg
Design, Photo
Spent years at Coleman making product look like something you'd want to be holding. Now does that for our clients.
We don't just market brands. We build them.
We put our own time and money into products in the categories we serve. It keeps us sharp, and it's why we plan like owners. Because we are.
Ad tooling
Adorn
Turns a product catalog into ad-ready creative at scale, so brands stop choosing between volume and looking good.
Survey SaaS
Attruity
Post-purchase surveys and zero-party data for Shopify brands, so they finally know where customers actually come from.
Integration
Syncwright
Keeps point-of-sale and ecommerce in agreement for retailers running both.
Marketplace
Launching soon
Kairoo
A peer-to-peer marketplace for renting the high-value gear you only use a few weekends a year.
A fifth of our week goes into our own brands.
That's the tuition. It's why the advice we give you is the advice we're already taking.
[ working together ]
If you've read this far, we should probably talk.
Tell us where the business is and where you want it. We'll come back with a plan.
Start a project